When it comes to the restaurant experience, consumer expectations have been reprioritized in recent months, to say the least.
Safety − including everything from sanitation, employee wellness, food prep, air quality to ventilation − is top of mind. Even as restaurants reopened with reduced capacity, increased sanitation and contactless technology, diners have not rushed back to dining rooms.
About 33% of Americans are looking forward to dining out again, and one in four (27%) of Americans surveyed say they do not feel comfortable dining out until there’s a vaccine, according to the Restaurant Reckoning: Dynamic Diner report by SevenRooms.
Off-premises dining, including takeout, delivery and drive-thru, is capturing the lion’s share of restaurants’ current sales. It’s a trend that has been on a meteoric rise in recent months and will perhaps rise to new heights as seasonal, outdoor dining starts to dwindle in most areas of the US.