Social Networking

From TrustYou comes the TrustYou ReviewAnalyst Survey, a free guest survey tool for both resorts and hotels alike. The survey permits hotels to push reviews to websites and search engines.

America's Best has decided to relaunch a new website for its Budgetel brand, focusing on improved content, functionality, and aesthetics. The new site also includes social media plug-ins.

Buffalo Wild Wings is working with Transaction Wireless' wGiftCard and wCentive solutions to power plastic and digital gift car purchases. The wGifcard will allow customers to virtually gift friends and family.

Facebook followers staying at Westin Hotels can now access specially curated playlists via streaming and downloading. The application was developed in partnerhsip with on-site marketing solutions provider DMX.

Cornell's Center for Hospitality Research offers real insight into consumer use patterns for sites such as LivingSocial, Groupon, and Restaurant.com, and helps hotels and restaurants determine if participation is the right choice.

Restaurants can use NetWaiter to send out instant updates to menu changes, promotions and more using this social media and communication tool.

Buca di Beppo has chosen Transaction Wireless to provide a cloud-based digital gift card platform, enabling restaurants to create marketing promotions and campaigns for the gift cards over e-mail, mobile and Facebook.

Insights from the 2011 Restaurant Executive Summit show that businesses are most focused on attracting new customers. Social media, they believe, will be a top factor in bringing them to their doors.