Buca Di Beppo Gets Cloud-Based Digital Gifting Solution

Buca di Beppo has called upon Transaction Wireless’ expertise to head its digital gift card program. Containing a plethora of features, the Transaction Wireless cloud-based digital gifting platform will empower Buca di Beppo to remain in the forefront with Facebook, e-mail and mobile digital gift card promotions. This advanced technology will also enable Buca di Beppo to be active in marketing efforts ere of the holidays.

To that end, Buca di Beppo, which is owned by Planet Hollywood International with more than 85 locations nationwide, will have wConnect for its marketing campaigns and wCentive for its B2B programs. Another offering is wGiftCards for Buca di Beppo’s B2C digital gift offerings.

The later will allow Buca di Beppo customers to personalize their gift cards with ease, by adding photos, personal audio, video and text messages, which can be scheduled for delivery via e-mail, mobile or Facebook.

Buca di Beppo customers are being assured by Transaction Wireess that their data will be safe, and their digital gift cards will reach their intended recipients however they choose.
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