Westin Hotels Launches Facebook Music Player
Westin Hotels and Resorts has chosen DMX, Inc., a leader in commercial experiential marketing services, to launch a signature music experience for the upper-upscale hotel brand’s Facebook followers.
Now, more than 25,000 Westin Facebook followers can stream and download the brand’s specially curated playlists and take the Westin music experience wherever they go. The Westin Facebook music player was designed to extend the brand’s signature music experience online and features four exclusive playlists developed by DMX.
DMX is the Westin brand’s in-house and online music provider and is responsible for the signature music experience at more than 180 Westin hotels and resorts around the world.
“There is no sensory element more engaging on an emotional level than music,” says Brian Povinelli, global brand leader for Westin Hotels.
“Music has long been an important part of the Westin brand experience in our hotels and now we are letting our guests take our signature music experience with them through online channels accessible anywhere.
The Facebook music player also offers streaming and download capabilities and will be updated quarterly.
Now, more than 25,000 Westin Facebook followers can stream and download the brand’s specially curated playlists and take the Westin music experience wherever they go. The Westin Facebook music player was designed to extend the brand’s signature music experience online and features four exclusive playlists developed by DMX.
DMX is the Westin brand’s in-house and online music provider and is responsible for the signature music experience at more than 180 Westin hotels and resorts around the world.
“There is no sensory element more engaging on an emotional level than music,” says Brian Povinelli, global brand leader for Westin Hotels.
“Music has long been an important part of the Westin brand experience in our hotels and now we are letting our guests take our signature music experience with them through online channels accessible anywhere.
The Facebook music player also offers streaming and download capabilities and will be updated quarterly.