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Shearings Holidays Reduces Costs, Grows Business with PMS

Shearings Holidays has deployed SoftBrands Classic Starlight Property Management System (PMS) to standardize and streamline operations across its 48 properties, replacing legacy systems and manual processes. The ultimate goal of the implementation is to drive growth by enabling independent and third party bookings.
The Shearings portfolio is split into two brands. "Bay Hotels" is a value-driven offering, closely aligned to the Shearings' coach holidays, while the "Coast & Country" division represents a premium proposition. However prior to implementing SoftBrands Classic Starlight, Shearings could only offer its Coast & Country portfolio direct to non-coach holidaymakers via its own in-house reservation system which could not link with third party websites. Starlight will help open this market by integrating Shearings' systems with third party websites, as well as enhancing online, telephone and face to face bookings direct from holidaymakers.
SoftBrands Classic Starlight will also provide a centralized view of occupancy rates, facilitating cross selling opportunities across the organization to maximize revenue. For the Bay Hotels portfolio, Starlight will also deliver savings by standardizing operations and improving inventory management.
In order to reduce demand for IT resource, SoftBrands Classic Starlight is fully hosted by SoftBrands' Frankfurt data center. Using Citrix virtualization, staff at each property have browser-based access to the solution. 
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