For Ruth's Hospitality Group, investing in its brand’s technology platforms and digital future remains a top priority.
Earlier this year, Ruth's Hospitality Group “reiterated the commitment we made in 2019 to invest strategically in our technology platforms and digital future,” said Cheryl Henry, President and CEO, during Q2 earnings call with analysts.
The focus for these investments are to reduce the friction in the experience for both guests and team members, to enhance hospitality to drive frequency and to increase productivity and efficiency to optimize margin.
Ruth’s “made meaningful progress during the quarter, beginning with the implementation of foundational technologies, including new POS and labor management systems,” Henry said.
Henry disclosed the brand’s top action items: to reduce debt, to open 7 new units through 2022, and last but not least, to “continue that investment in data and digital transformation because the future of Ruth's Chris will be driven by better understanding our guests and the use of technology to improve their brand experience,” Henry explained.