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05/07/2021

STUDY: 55% of Consumers are Ready to Return to Dine-In

Younger people are feeling more cautious than other age groups about resuming regular activities.
Anna Wolfe
Senior Editor - Restaurants
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chart, bar chart

Invisibly used its Realtime Research tool to poll 1044 consumers to find out how they feel about returning to their life activities right now (April 2021) during current pandemic circumstances. The results were compared to an identical survey conducted in July 2020.

What Invisibly learned is that people are still hesitant to go about their normal activities, almost as much as they were in July 2020. The data shows little difference in the groups of people that say they will wait 2+ months to get back to normal from the responses gathered last July. Also, men are much more likely than women to resume their typical activities.

Activities people are willing to go out and do right now/today:

  • 55% of respondents said they would consider dining at a restaurant.
  • 63.5% of respondents said they would consider getting a haircut. 
  • 61% of respondents said they would consider going to the dentist. 
  • 55% of respondents said they would consider dining at a restaurant.
  • 55% of respondents said they would return to working in an office. 
  • 47% of respondents said they would consider going to the gym.

Where people are going out to most now/today:

  • Dining at a restaurant: 55%
  • Getting a haircut: 63.5%
  • Going to the dentist: 61%
  • Returning to work in an office: 55%
  • Going to the Gym: 47%

The Process

From April 5th - April 14th, 2021, Invisibly surveyed 1044 people regarding their attitudes about everyday activities right now compared to how they felt about doing them nine months ago. To gauge which specific activities people were willing to do more or less compared to nine months ago, Invisibly asked how they felt about returning to everyday things such as getting a haircut and going to the dentist.