According to Bankrate.com, $15.3 billion in gift cards remain unused. Applebee's, Bonefish Grill, Carrabba's Italian Grill, Chick-fil-A, Chipotle, Melting Pot, Panera Bread and Smashburger are among the brands supporting the promo.
Third-party delivery marketplaces provide increased reach and marketing power for brands big and small. And consumers have embraced the convenience of delivery; off premises sales show no signs of slowing down.
Restaurants sold 22.6% more individual gift cards in 2021 as compared with 2020. When compared to pre-pandemic numbers, restaurants this year sold 22.3% fewer cards than in 2019 and loaded 19.1% less in funds.