Since 2020, e-gift cards consistently made up 15-17% of gift card sales. Digital card sales also showed steady growth, with the number of cards increasing by between 6-15% year over year since 2019.
Fine-dining and family restaurants showed the biggest sales increases, while quick service (QSR) and fast-casual brands showed declines, according to Paytronix's research.
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The number of gift cards sold in 2021 increased by 22% YoY; however, sales in the first half of 2022 lag 2% behind 2021 levels, according to Paytronix Mid-Year Gift Card Report 2022.
