Since 2020, e-gift cards consistently made up 15-17% of gift card sales. Digital card sales also showed steady growth, with the number of cards increasing by between 6-15% year over year since 2019.
Fine-dining and family restaurants showed the biggest sales increases, while quick service (QSR) and fast-casual brands showed declines, according to Paytronix's research.
SpotOn Teamwork is a comprehensive labor management platform that brings scheduling, tip distribution, payroll, and employee engagement into one streamlined solution.
The number of gift cards sold in 2021 increased by 22% YoY; however, sales in the first half of 2022 lag 2% behind 2021 levels, according to Paytronix Mid-Year Gift Card Report 2022.
According to Bankrate.com, $15.3 billion in gift cards remain unused. Applebee's, Bonefish Grill, Carrabba's Italian Grill, Chick-fil-A, Chipotle, Melting Pot, Panera Bread and Smashburger are among the brands supporting the promo.
With streaming platform Twitch and Warner Bros., the brand orchestrated a Matrix-themed streaming activation, which received almost half a million views ahead of The Matrix Resurrections film release.
Vibes’ Mobile Wallet as a Channel turns consumers’ smartphones into a content channel that drives topline growth, increases loyalty, and improves customer satisfaction.
Third-party delivery marketplaces provide increased reach and marketing power for brands big and small. And consumers have embraced the convenience of delivery; off premises sales show no signs of slowing down.
Restaurants sold 22.6% more individual gift cards in 2021 as compared with 2020. When compared to pre-pandemic numbers, restaurants this year sold 22.3% fewer cards than in 2019 and loaded 19.1% less in funds.