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Northwind Arms Hoteliers for Forecasted Mobile Booking Surge

NORTHWIND, provider of Maestro Enterprise Property Management hotel software and reservation software solutions for independent hotel, resorts, and multi-property groups, announced it is supplying users of Maestro PMS' ResWave online booking engine with a complete mobile microsite presence to increase revenue from smartphone users and to facilitate greater interaction and booking from Web 2.0 social media channels.

Maestro lets guests reserve rooms with their smartphones via the ResWave booking engine, and now they can also view a property's homepage and other merchandising pages to convert more visitors. The new mobile offering includes a geolocating/GPS capability that enables guests to find the hotel location from a directions page on the mobile site and can instantly link visitors to their favorite Web 2.0/social media sites, as well as to property review sites like TripAdvisor.

Mobile web access will surpass PCs by 2013
Gartner Research predicts mobile web access from smartphones will surpass traditional PCs by 2013. NORTHWIND's new mobile offering enables operators to leverage this trend to capture more reservations from mobile users. Maestro's new mobile web offering includes a property micro site with three to five pages of property descriptions and images, provides geolocating/GPS capability, and is optimized for mobile viewing to convert smartphone users. The new mobile web presence initiative complements Maestro's ResWave online booking engine which is already mobile enabled.

Geolocating apps enable smartphone users to shop hotels by area, so NORTHWIND provides its mobile offering with links to Google maps for faster property location to attract more business. Additionally, Maestro's Web 2.0 and social media functionality enables shoppers to join conversations on social media sites and even book rooms from a property's Facebook site with ResWave.

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