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Loyalzoo Debuts Handsfree Marketing

Loyalzoo, a digital loyalty service provider for SME retailers and restaurants, announced the introduction of Handsfree Marketing, a fully automated marketing engine aimed at targeting customers at the right time with the right offer.
Running alongside Loyalzoo’s easy-to-use loyalty program, the Handsfree Marketing feature enables companies to send targeted marketing messages to customers, segmented according to their purchasing behavior.
Using complex mathematical calculations, the system identifies specific customer-types and ensures delivery of appropriate targeted messages.  Whether it is new users, high spenders, returning customers or those who have not visited for some time, the appropriate message or offer is delivered automatically.
The new feature takes only a minute to set up, in line with Loyalzoo’s “hassle-free” uncomplicated approach to the use of technology within independent retail environments.
For small businesses, marketing can be time consuming, costly and sometimes just non-effective. According to BrightLocal and the Chamber of Commerce, SMEs on average spend $400 per month on marketing. Using Loyalzoo’s Handsfree Marketing, they could reduce these costs by up to 78 percent, while simultaneously running a digital loyalty program.
Loyalzoo is already working with hundreds of merchants across the United Kingdom and United States, and has been named one of the U.K.’s top 50 most disruptive businesses by Everline Future 50.
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