Loyalty

Krispy Kreme franchises enjoy reduced expenses and improved efficiency with a new cloud-based POS.

The Smokehouse, a casual restaurant in Ann Arbor, MI, was losing money due to an inefficient POS. With a custom-designed POS, the establishment was able to stop overpaying taxes and saw a boost in its customer loyalty program.

With hospitality insiders spending more resources on social media branding, it's important to have specific goals, responsibilities and a definitive voice in order to yield lasting results.

MasterCard has announced its forward-looking plan to enable the latest capabilities in electronic payments and security.

While tradition has long held hotel check-in to 3 p.m., Starwood is bucking convention to give its most frequent travelers complete control of their check-in and checkout times with launch of Your24.

Buca di Beppo has chosen Transaction Wireless to provide a cloud-based digital gift card platform, enabling restaurants to create marketing promotions and campaigns for the gift cards over e-mail, mobile and Facebook.

Among other findings, LoyaltyOne research shows 74% of U.S. and Canadian consumers don’t see benefit of sharing personal information with marketers.

The ezRez product allows members of loyalty programs – such as mileage and hotel rewards programs – to use their point balances as virtual currency to pay for merchandise and services across the Internet.