Loyalty

Aloft's new Smart Check-In pilot program is allowing a select group of Starwood Preferred Guest members to skip the front desk at check-in and head directly to their rooms. Learn how this is providing guests with a new level of convenience, while freeing up front desk traffic.

The Sensiq portal will enable the hotel to more effectively communicate with guests and encourage them to experience more hotel facilities and services and in doing so increase revenues, through promotion of its restaurant, spa and loyalty scheme.

In this special report, Hospitality Technology peeks behind the "authorized personnel only" door to cover one of the most critical aspects of any hospitality operation: its workforce. Explore national labor predictions for the year ahead, labor management software innovations, mobile communication tools and more.

The convergence of social networking initiatives and loyalty programs at the point of sale can both generate sales and reinforce brand allegiance. Tasi D-Lite's director of information and social technologies weighs in on its value.

For independent hotels and resorts, the era of social media, Internet marketing, and fully-integrated direct website online booking software are providing new revenue generating strategies.

Spreading the word about restaurant promotions and events that both reach the right market and are successful can be a big challenge for operators. Learn how a point of sale-integrated loyalty program and some social networking savvy can help.

MURTEC 2010 kicks off tomorrow in Las Vegas and promises to offer its audience of more than 200 restaurant professionals a powerful lineup of high-profile executives and more.

According to a new study from the Cornell Center for Hospitality Research, guest perceptions regarding the fairness of hotel room pricing policies is a strong element in customers' decision to return to a hotel. Learn how to improve guests' understanding of variable pricing programs without giving away any trade secrets to the competition.