Loyalty

Computer hackers gained access to the e-mail addresses of customers of several large companies in a potentially huge data breach at U.S. online marketing firm Epsilon.

HT staff, with video cameras in hand, sat down with MURTEC 2011 attendees to gain insight into their companies' top IT priorities, as well as the major IT trends affecting the foodservice industry. Execs from Hard Rock, Tasti D-Lite and more weigh in.

For the fifth year in a row, Dunkin' Donuts has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category.

A new study from the University of South Florida Sarasota-Manatee and Oklahoma State University identifies customers' top e-commerce concerns, plus how hospitality companies can improve online interactions to boost loyalty.

Customers earn loyalty rewards in-store and online through automated social posts and check-ins, while expanding brand visibility through digital word of mouth.

The program now gives guests the ability to flash a scanable card, key fob or a small sticker at the register to earn points toward free meals.

Deep discounting and not understanding your customers' needs are just two of many pricing missteps that can prevent hospitality operators from achieving growth. Pricing consultant, Rafi Mohammed, Ph.D, offers 10 tips that can help your company to reap higher profits, generate growth, and better serve customers.

Wow Bao's managing partner, Geoff Alexander, offers an inside look at the mobile marketing strategy that has helped the Lettuce Entertain You restaurant concept to increase revenue and customer loyalty. Plus, gain four insights on how to best manage your mobile efforts.