Starwood Abolishes Check-in/out Times for Preferred Guest Members
With Your24, Starwood Hotels & Resorts Worldwide, Inc. will abolish set check-in and checkout times for select Starwood Preferred Guest elite members - and introduce round-the-clock check-in at all Starwood hotels and resorts.
While tradition has long held hotel check-in to 3 p.m., Starwood is bucking convention to give its most frequent travelers complete control of their check-in and checkout times. A member who chooses to check in at 10 p.m. won't have to checkout until 10 p.m. on their day of departure, 24 hours later. Platinum SPG members who spend 75+ eligible nights at Starwood hotels can request Your24 service.
Your24 is part of a suite of new elite benefits launching March 1, 2012. With the new SPG enhancements, benefits include: confirmable 24-hour check-in, the addition of lifetime status, access to a dedicated Starwood ambassador, confirmable upgrades and free breakfast.
Starwood recently reported that elite membership in Starwood Preferred Guest has doubled over the past five years. What's more, they are spending 60 percent more than they did five years ago.