Jersey Mike’s Franchise Systems' robust e-commerce platform allowed it to accommodate increased online orders and third-party and native delivery. And even more impressive: Jersey Mike’s donated more than $4.5 million to Feeding America in 2020.
How Jersey Mike’s Did It
When COVID-19 hit in March 2020, with lockdowns following, restaurants were greatly impacted, and Jersey Mike’s was no different. The company immediately worked with franchise partners to address operational challenges needed to limit person-to-person contact. Fortunately, an ongoing investment in technology allowed Jersey Mike’s to move seamlessly to accommodate increased online orders and third-party delivery. In February 2020, Jersey Mike’s introduced White Label Delivery so customers can order delivery directly through the Jersey Mike’s app.
Jersey Mike’s robust e-commerce platform allowed locations to remain open, focusing on serving high-quality subs, supporting franchisees and giving back to local communities. Despite the pandemic, Jersey Mike’s has seen double-digit same store sales increases. Top Women in Restaurant Technology Rising StarVictoria McCormick oversaw a key part of the tech stack.
Jersey Mike’s also teamed up with Feeding America, donating 20% of sales over two weekends (in April and November), to help their network of 200 food banks. Jersey Mike’s raised more than $4.5 million for Feeding America, helping to provide 45 million meals. These were some of the busiest days in Jersey Mike’s history, and technology ensured seamless ordering despite the increased volume.
Jersey Mike’s e-commerce platform brought scalability, flexibility, stability and security to support nearly 2,000 locations across the country – and also helped the brand open 210 new locations in 2020.
CIO Scott Scherer reflects on Jersey Mike’s mission and accomplishments. (60 second video.)