Fully-Managed Hotel E-Marketing Program Reduces Need to Support Social Media Initiatives In-House

Open Hospitality, a global provider of hotel Internet marketing solutions, has announced the availability of fully managed Social Media services. Participating hotels can now actively join in various social media, while reducing the impact on staff time required to adequately support emerging media.

Open Hospitality will create and maintain a hotel's Facebook account, adding images and logos, creating photo albums, reviewing and commenting on fan comments and posts. A Twitter presence will be created and maintained to include status updates and responses to follower comments and questions. Open Hospitality social media clients will be continuously consulted to insure fresh content and promotions are included in all social media distribution. Service recovery postings will be expedited and sent to appropriate on-property staff.

Additional online marketing opportunities are available with Open Hospitality partners such as TripAdvisor and Kayak. These targeted programs are aimed at expanding a hotel's marketing reach and can be then promoted via various social media.