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Epson to Broaden Thermal Printer Line over the Next Two Quarters

Epson, a supplier of value-added Point of Sale (POS) solutions, announced that it will deliver a series of new thermal printers to expand its portfolio of transaction printers.
These new printers are designed to meet the needs of smaller retailers and food service operators while providing expanded functionality to its traditional, larger retailer customer base. Over the next two quarters, Epson will introduce three new products: a compact, thermal printer with all-front access for use in specialty POS solutions and kiosk applications, an all-inclusive packaged thermal printer for small retail and food service applications, and a-next generation thermal printer designed for customers who require full-featured printing functionality. With the addition of these new products to Epson's existing thermal printer family, the company will offer the most comprehensive line of single-station thermal POS printers to satisfy the needs of every segment of the retail industry at every price point.
According to the IHL 2009 North American Retail Point-of-Sale Printers market study, Epson is the leading thermal printer brand, holding a dominant 41% share of the thermal printer POS installed base. The study forecasts an estimated 58% increase in demand for thermal printers through 2012 with the majority of growth expected to come from small to medium-sized retailers. In addition to maintaining its focus on large retailers, Epson's objective is to capture a dominant share of the growing small-to-medium-sized thermal market by offering an expanded thermal printer lineup designed to fill gaps not met by current competitive offerings.
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