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Disney, Verizon to Turn the Cellphone into Theme-Park Visitor's Tool

Walt Disney Co. strikes a deal with Verizon Wireless that will allow it to remain in wireless contact with its theme park visitors reports Dawn C. Chmielewski of the Los Angeles Times.

Visitors to Disneyland or Walt Disney World would be able to download an application to their mobile phones to plan trips, including booking hotel rooms and creating a checklist of attractions and shows to see. Once they arrive, they'll be able to use their phones to check wait times at Space Mountain or find the nearest pizza.

"What we're doing is putting tools in the hands of our customers to better personalize their experience," says Scott Trowbridge, vice president of creative research and development for Walt Disney Imagineering.

Using technology in a mobile phone that pinpoints the device's location, Disney would be able to recommend activities or restaurants to users. For example, Disney could help parkgoers avoid a long wait at Pirates of the Caribbean by alerting them to shorter lines at the Matterhorn Bobsleds, or use the phone's location awareness to suggest burgers at the Tomorrowland Terrace to visitors who've just exited the nearby Buzz Lightyear Astro Blasters ride.

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