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10/10/2022

BurgerFi to Revamp Mobile App, Website

BurgerFi launches new marketing campaign. In Q4 the fast-casual brand plans to roll out an update mobile app and website, plus add loyalty to online orders
Anna Wolfe
Senior Editor - Restaurants
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BurgerFi has launched a new brand campaign. 'AmpliFi Your Appetite' brings together the unique taste and quality of BurgerFi's all-natural burgers using fresh, responsibly sourced ingredients and highlight the brand's commitment to "amplify appetites with every bite."

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a close up of a sandwich
The tone and messaging of this marketing campaign are the result of an in-depth customer research study that identified how guests connect with BurgerFi and what they want into the future.

"BurgerFi is setting the bar high for zero-compromise standards when it comes to satisfying cravings," said Patrick Renna, President at BurgerFi. "This new positioning will amplify the unique flavors and quality of BurgerFi's fresh preparation, premium options, and the taste of indulgence without the guilt."

The 'AmpliFi Your Appetite' campaign is a refreshing of the brand's positioning based on consumer values while leveraging a better-for-you, all-natural burger experience as a unique differentiator for the brand. The tone and messaging are the result of an in-depth customer research study that identified how guests connect with BurgerFi and what they want into the future.

New Mobile App, Website in Q4

Additionally, BurgerFi will extend added-value offerings to further enhance the customer journey. BurgerFi will launch a new app in Q4 2022 with a better guest experience and more benefits. The brand will also revamp its website, allowing customers to earn points, redeem rewards and purchase e-Gifts. Plus, adding loyalty to online orders, in-restaurant loyalty look-up, and more. Customers will also be able to link, earn and redeem points through the digital kiosks located in the restaurants.

"AmpliFi Your Appetite' will help drive awareness through strategic marketing efforts," said Nadia Cronk, Senior Vice President of Marketing at BurgerFi. "There is an opportunity for BurgerFi to leverage new data and research to grow and elevate the overall guest experience. The campaign's repositioning underscores BurgerFi's high standards and its category leadership in fast-casual dining."

When it comes to top restaurant technologies that guests demand, 49% say the ability to pay for food via your mobile device (i.e., contactless payment) is tops, according to HT's 2022 Customer Engagement Technology Study.

BurgerFi has been named "Best Fast Casual Restaurant" in USA Today's 10Best 2022 Readers Choice Awards for the second consecutive year, received an "A-Grade Angus Beef" rating from Consumer Reports for the third consecutive year, and listed in Fast Casual's Top 100 Movers & Shakers list for nine consecutive years, among other accolades.

Looking ahead, BurgerFi will introduce new, limited-time-only menu items with featured products and chef-crafted flavors and toppings to offer new taste sensations.