VIZERGY Offers Hoteliers Content-Managed Mobile Websites

VIZERGY announces the release of a next generation mobile platform. As the mobile smart phone industry rapidly gains momentum, the hospitality industry is forced to keep up. With over 2.5 billion wireless subscribers worldwide, the need to go mobile is essential. eMarketer reports nearly two-fifths of smart phone owners reported doing at least some of their leisure travel research on their mobile device, and more than one-quarter completed at least some of their bookings on their phone. However, many hoteliers struggle to see where mobile fits in their hotel Internet marketing plans. To help ease the confusion and bring hoteliers up to speed, VIZERGY offers its clients fully content managed mobile sites.

The fully content managed mobile site provides a host of new marketing opportunities for hoteliers to boost bookings. The Brown Hotel, a luxury historic hotel in Louisville, KY, and Royale Parc Suites, a French Quarter styled resort near Disney World in Orlando, FL, are among the first to use the fully functioning content managed mobile Websites.

"We're excited about the unveiling of the new Royale Parc Suites mobile site, it's a great opportunity for us to tap into a growing market with unlimited potential," says John Shreve, Royale Parc's director of sales and marketing. "It extends our visibility and offers an easily navigable mobile option for travelers on the go."Õ

These sites are managed on the Web World Publishing system, a proprietary VIZERGY tool, which provides extensive analytics to help understand trends and buying habits of a property's mobile users. While there are several tools to help marketers, such as the ability to change content, photos and pages at anytime, the tools for a mobile site's visitors are even more exciting. Thanks to a translation tool, visitors across the globe can view the site in their native language, making the booking process easier. The integrated smart phone functionality also allows for one touch auto dialing and one touch mapping with street views, a great tool for guests on the move.