VeriFone and Mocapay form Strategic Partnership to Deliver Mobile Gift and Couponing

VeriFone announces a strategic partnership with Mocapay to deliver mobile gift and couponing on behalf of its customers, integrated with VeriFone customer-facing payment systems. Mocapay has integrated and certified with VeriFone's PAYware Connect gateway to extend its reach and availability to a broader set of merchants and to help expedite certifications with new processors.
Mocapay's platform provides merchants with the ability to mobile-enable their existing gift and loyalty programs through payment at the point-of-sale. Gift cardholders can transact at the point-of-sale, access their account balance and transaction history, find the nearest location, and reload their account, all from their mobile phone. In addition, consumers can send mobile gift cards directly from their PC to their friends' mobile phone utilizing Mocapay's proprietary Gift-a-Friend technology. Mocapay provides retailers the tools to send targeted, one-to-one messages and/or offers to their customers.

Mocapay and VeriFone first debuted their solution on MX 800 Series in VeriFone's booth at the NRF convention in January, 2009. As part of their partnership, VeriFone will integrate the Mocapay mobile capability in conjunction with merchant implementations.
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