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02/25/2021

Tropical Smoothie Cafe Launches New Loyalty Program

Anna Wolfe
Senior Editor - Restaurants
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Punchh’s solution equips Tropical Smoothie Cafe with customer acquisition tools, marketing campaign automation, integrated offers, and real-time, AI-powered data analytics.

Tropical Smoothie Cafe, LLC has partnered with Punchh to power customer engagement and loyalty through a new mobile app for the brand’s 900+ locations.

Effective loyalty programs have become a must-have for restaurants. 

Tropical Smoothie Cafe's new mobile app features Punchh’s loyalty and offers capabilities, and a points-based rewards program that gifts members one loyalty point per dollar spent, accruing $5 in rewards for every 55 points earned. The app enables guests to earn and redeem rewards in the form of exclusive offers and special birthday discounts, and offers mobile ordering and delivery capabilities through Olo, to further streamline the ordering process for cafes.

Punchh’s solution equips Tropical Smoothie Cafe with customer acquisition tools, marketing campaign automation, integrated offers, and real-time, AI-powered data analytics to create a high-value, one-to-one experience for each guest.

“We are constantly evolving to meet the changing needs of our guests, and provide an elevated, streamlined user experience that allows us to communicate more effectively to them,” said Michael Lapid, Chief Information & Digital Officer of Tropical Smoothie Cafe, LLC. “Through our new app, powered by Punchh, we can target our marketing strategy based on guest frequency and preferences. The result is a more convenient, individualized guest experience at scale.”

“We are proud to partner with Tropical Smoothie Cafe on its new loyalty platform,” said Shyam Rao, Cofounder and CEO of Punchh. “Data-driven loyalty programs have become imperative for restaurant operators in this increasingly competitive marketplace. Tropical Smoothie Cafe now has the richest data insights across every customer touchpoint to support and foster valuable guest relationships.”

Punchh delivers AI-driven loyalty programs that enable physical retailers to optimize customer interactions at scale to drive one-to-one relationships that increase in value over time. Over 150 million consumers leverage Punchh’s personalized loyalty, campaigns, and offers through restaurants, convenience stores, and other retailers.

New rewards members who download the Tropical Smoothie Cafe app will receive a free smoothie on their second purchase*. To download the app and learn more, please visit the App Store or Google Play.