TRAVELCLICK BI Tool Assists in Trend Forecasting to Give Hoteliers a Competitive Edge

TRAVELCLICK, a provider of intelligence for the hospitality industry, has launched Hotelligence360, a revolutionary suite of interactive business intelligence applications. The new solution will enable hotels to improve their financial performance by creating a platform of information that provides a foundation for greater knowledge of market dynamics and comprehensive decision-making. The intuitive solution offers hoteliers a complete historical and forward-looking view of their performance versus their competitors', enabling them to source new customers and maximize profit.

Hotelligence360 is an integrated, multi-channel reservation, rate, and marketing intelligence application. It features an easy-to-understand interactive personalized dashboard, with an alert system that will surface key issues to the user's dashboard, email, or mobile device, thereby enabling quick action. The application also allows hoteliers to forecast future trends and predict shifts in consumer patterns before they occur, giving users a clear competitive advantage.

TRAVELCLICK Hotelligence360 is built using a world-class platform and engineered by industry pioneers to bring a distinctively different class of business intelligence to the hospitality industry. It leverages the best technology and the brightest minds from industry leaders to provide world-class scalability, performance, and deeply integrated analytics.

Giving hotels the competitive edge
With Hotelligence360, hoteliers will have the ability to filter and closely examine specific information so that they can compare their hotel's performance to a variety of competitors and analyze booking trends. Guided analytics will enable users to isolate issues and identify opportunities so that they can make informed decisions, and:

• Reach new markets: By assessing multiple competitors across a range of criteria, hoteliers can look beyond their traditional competitive set to identify revenue opportunities that may have gone unnoticed.
• Act quickly to identify and reverse a downward trend: Data delivered frequently, in a simple, customized dashboard rather than a traditional Excel document, means hoteliers can easily and swiftly identify occupancy issues and react instantly to reverse the trend. Hotelligence360 also provides proactive alerts about key issues to the dashboard, email, or mobile device.
• Build relationships: Insight from Hotelligence360 identifies travel agencies that are generating more business for the competition, enabling hoteliers to focus on changing agency behavior.

Hotelligence360 will launch with two editions: Property Edition, covering individual property intelligence; and Enterprise Edition, providing complete cross-portfolio brand management and analysis designed for brands, ownership groups, and any entity managing disparate properties.

Hotelligence360's standout features include:

• Frequently updated historical and future data integrated into a single application, providing complete information and actionable insights
• Dynamic dashboards highlighting key performance metrics in a visual way
• Proactive alerts that surface key issues to the dashboard, email, or mobile device
• The ability to filter data and drill into details, enabling interaction with data to find answers
• Guided analytics that help users to isolate issues and identify opportunities
• Multiple comp sets comparing hotel performance to that of a variety of competitors and different business segments on demand

The science behind hospitality marketing
The launch of Hotelligence360 is a significant step from TRAVELCLICK's industry-acclaimed Hotelligence product. It will be an essential application for hoteliers around the world who are looking to manage and improve their performance. With more than 40,000 users of its intelligence products, TRAVELCLICK has a deep understanding of the value of information and how it can be used to enhance market and financial performance. Today, TRAVELCLICK's Revenue Optimization Managers work with customers using information from the company's robust business intelligence product suite to help refine strategies and identify opportunities. TRAVELCLICK has a proven process of understanding a specific market's dynamics, applying the right marketing strategies and channels, and converting bookings at the optimal value.