Kathy Alcaras received the Top Women in Restaurant Technology Innovator award at MURTEC 2021.
Innovator
Kathy Alcaras, Director of IT, Eureka Restaurant Group
Kathy Alcaras, Director of IT, Eureka Restaurant Group, worked in restaurant operations for more than 14 years before moving over to technology.
“I had often wished that there were solutions in technology that could possibly make my job as a restaurant manager more efficient, but it was not until I had started working on the technology side of the business that I had discovered the possibilities,” said Alcaras.
What she likes most about technology is working towards continual improvement. Alcaras is passionate about technology’s ability to ramp up efficiency and productivity. She is particularly interested in solutions that can help restaurants increase sales.
Early last year, Alcaras joined Eureka and spearheaded the launch of the restaurant’s first online ordering platform and a new contactless ordering service model – as the COVID-19 pandemic spread.
“2020 was definitely the year of transformation, innovation, and creativity for the restaurant industry,” said Alacaras.
Eureka! Restaurant Group was among the hundred of restaurants that added OneDine’s web-based ordering system that is accessible to guests by either scanning a QR code or tapping an NFC sensor. OneDine was presented with Hospitality Technology’s Industry Hero Award for its efforts to assist restaurants in doing business during the pandemic.
“We wanted to provide a ‘commerce everywhere’ approach,” writes Alcaras, in this HT exclusive. “This meant every customer would have a consistent experience, whether they were ordering online for pickup, delivery or dine-in. And we also wanted this technology to offer customers the ability to pay directly from the comfort of their own phone.”
Safety and necessity drove consumers to embrace online ordering from everything to groceries, clothes and their restaurant meals. It’s a trend that will continue for the foreseeable future - driven by consumer demands for convenience. “What this pandemic taught a lot of people is how convenient it is when they can future-order things online,” she explained, adding that restaurant online ordering will continue to be improved.
The importance of cultivating customer loyalty and using data to improve guest experiences will increase in importance, Alacaras adds. “How can we enhance our guests’ experiences and turn them in to long-term customers after their very first visit? How do we make them fans of our food, service and business? How do we motivate our guests to come back and bring their friends and family? A lot of restaurant companies are thinking of how to answer these questions about the best way for using the available guests’ data today. How we choose to use these data depends on what your business model is, and how it represents what is important to your guests,” she says.
VIDEO: Watch Kathy Alcaras' acceptance speech. (30 seconds.)