Taffer’s Tavern, the innovative, new full-service tavern concept founded by hospitality expert and star of Paramount Network’s Bar Rescue, Jon Taffer, has signed a multi-unit franchise agreement to bring 10 locations to Northern and Central Florida, with an initial focus on the Orlando metro area, Gainesville, Jacksonville and Panhandle regions. The territory also extends into Savannah, Georgia.
“I believe the Taffer’s Tavern brand has tremendous power to grow, especially at a time when consumers are eager to enjoy dining out again, so we wanted to commit early with a large territory," said said franchisee Nilesh Patel. "Plus, the restaurant, bar and kitchen designs and equipment are truly future-proof. When you add Jon’s name, it is like a cherry on top.”
One of the most exciting restaurant technology stories in the past year has been Taffer’s new concept. Last fall HT caught up with Taffer as he was preparing to open the first location in Alpharetta, Georgia, and that interview, recorded October 20, 2020, is showcased on hospitalitytech.com and will be showcased on demand at MURTEC, a virtual event on April 13 and 14 at murtec.com.
With HT, Taffer shared details about his "kitchen of the future" and his Taffer’s Safe Dining System, which includes robust use of technology: Krowne's VR Workforce Training, Shift4Payments and Skytab for its POS and payment processing, and PathSpot's hand hygiene tech. Taffer’s Tavern has seated tens of thousands of customers through Waitbusters’ wait line and reservations management system and recently began offering takeout and delivery and added a thru-wall, contactless locker system.
32 Locations in the Works
With 22 units are already secured in the greater Las Vegas, Boston, Washington, D.C., and Atlanta areas, Taffer’s Tavern is quickly expanding across the United States. The restaurant concept features elevated tavern food and a world-class beverage program, as well as the industry’s highest safety standards for both guests and staff.
“I’ve spent a lot of time in Florida, and I am genuinely excited for the good people of this fine state to get to know Taffer’s Tavern,” said Taffer. “Nil is a successful, high volume restaurant and bar operator who understands the standards and high expectations required to be successful in this region, and we couldn’t be more pleased to have him as our partner."
The industry-leading technology allows minimal need for food preparation and handling, drastically reducing back-of-house labor. In addition, the innovative and simplified cooking techniques allow for less experienced kitchen staff and helps reduce cook time by 50 – 90% compared to traditional kitchens.
To facilitate growth for the emerging brand, Taffer has partnered with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries and QDOBA Mexican Grill. Taffer is currently seeking experienced franchisees to continue bringing the Taffer’s Tavern concept to the 50 largest media markets throughout North America.