Symphony Technology Group Acquires Fishbowl

Fishbowl Inc., a customer engagement platform provider for the restaurant industry, announced that it was acquired by Symphony Technology Group (STG) based in Palo Alto, Calif. Fishbowl will leverage the long standing expertise that STG has to offer and will welcome Marc Bala, STG managing director, and Adam Hendricks, STG vice president, to its Board of Directors.
STG is a strategic private equity firm with $2 billion in assets under management focused on transforming high-potential companies into definitive market leaders. The firm’s long-term outlook allows its portfolio of software, data and analytics companies to develop innovative product offerings that will appeal to high-growth markets.
Fishbowl’s intelligent customer engagement platform, ingests and analyzes vast amounts of structured and unstructured data from myriad sources, including POS, email clubs, SMS, mobile, online ordering, reservations, loyalty and more, to uncover and predict critical guest insights, desires and preferences, identify strategies to execute data-driven decisions and engage in an omni-channel manner with guests in a more personal, relevant, and effective way using its engagement and targeting platform.
Canaccord Genuity acted as the exclusive financial advisor to Fishbowl.
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