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Email Reigns as King of Marketing Tactics

When it comes to hotel marketing strategies, email remains an effective tool and a fairly inexpensive one at that.

Frictionless Hotels Through Omni-Engagement

From pre- to post-stay, how hotels can benefit from enabling seamless experiences. Sponsored.

According to Toast POS, 68% of diners believe their dining experience improves when a server uses a handheld tablet, but only 41% of restaurants use this technology.

Pinkberry designed and ran a Double Points promotion that successfully delivered a measurable lift and attribution for a new product trial.

STG is a strategic private equity firm.

Incorporating digital marketing activities into an everyday work routine can help maximize growth. Chief consultant for Piedmont Avenue Consulting, David Mitroff, offers tips to strengthen loyalty and increase new business with social and e-media strategies.

Insight tool from SumAll helped a residence-style Miami property see direct correlations between marketing efforts and social activity, so it could alter its timing to best match engagement goals.

The Hutton Hotel combines video, photos and e-mail to create vibrant marketing to attract meeting and event planners.

CIO Kevin Verde retells his company's recent switch from open source e-mail and collaboration software to Google Apps, and the affect that it is having on staff productivity. Learn why 91% of staff say that the new system is an "improvement over their previous solution."

A move to a standardized e-mail signature has allowed Hard Rock Hotel and Casino in Las Vegas to capitalize on critical mass e-marketing opportunities.

Hotel guests are more lenient with email and social media requests; they're willing to wait approximately 30 minutes for a response.

A second game inspired hundreds of new member sign-ups.

Resorts work with Digital Alchemy to mine PMS database for guest preference emails that combine recognition with high revenue.

As it celebrates the signing of its 1,000th customer in under two years, Toast's depth of functionality, ease of use, new business insight, and platform approach is praised by three restaurateurs.

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