Hotels are making smart, targeted investments in technologies that guests demand. As travelers return to properties this summer, research suggests that networking and connectivity, in-room entertainment and amenities, and other customer-facing tech will be table stakes for hotel operators.
As the shift to first-party data evolves, hospitality companies still have time to properly prepare their marketing strategies by adjusting their expectations, setting new KPIs and implementing privacy-first data compliant tactics.
MAC authentication via captive portal has serious security shortcomings and makes onboarding IoT guest devices cumbersome at best; MAC randomization can disrupt the user experience and hamper revenue opportunities for the hotel.
Payment Card Industry Security Standards Council, PerimeterX, SecurityScorecard, Tala Security, and The Media Trust join forces with the RH-ISAC to address eCommerce concerns within retail, hospitality, and travel industry.
The growing use of high-tech interfaces and digital applications such as AI and facial recognition in hospitality operations present a need for thorough, hospitality-specific direction on data management, thoughtfully developed by the experts who implement the solutions.