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SUBWAY to Grow Its E-Commerce and Omni-Channel Platforms

SUBWAY restaurants said it acquired a digital technology team and assets from Avanti Commerce, a Vancouver-based online commerce solution provider and SUBWAY restaurants partner since 2011.

The 20-person team joining SUBWAY Digital, a division of SUBWAY restaurants, from Avanti Commerce will remain and grow in Vancouver, which is a technology hub for Canada and a centralized location for technology and digital talent. As part of the SUBWAY Digital group, the new team will be dedicated to the expansion and customization of unique e-commerce and omni-channel platforms for the sandwich chain.

SUBWAY believes that the acquisition will help the restaurant chain to bring its commerce platform to the next level by enhancing engagement and building loyalty while also delivering value to the market. SUBWAY restaurants will also continue to partner with Avanti's Innovation Team to further extend the capabilities of their digital strategy. The teams are currently developing an in-restaurant kiosk program.

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