An experience is the sum of its parts. For consumers, the interaction with a brand often starts before they even set foot in a store or make a payment. It begins when a potential guest is considering what to eat, where to travel and book a hotel room, or even what time to get there.
Enabling CIOs to become more effective leaders requires that executives are invested in the overall goals of the company. This sentiment is echoed in Hospitality Technology’s annual Industry Outlook, where the editorial advisory board weighs in on objectives and predictions for the year ahead.
Analyzing data is becoming ever more vital for the hospitality industry; this month's issue of HT calls out the conundrum and highlights solutions. HT's editor, Dorothy Creamer, discusses how data will be the differentiator in this new era of service and customer experience.
The hospitality industry is ready and willing to embrace technology in order to create guest-centric services and amenities. This shift is evident in the amount of high-touch, high-tech products that were introduced at the recent HITEC.
At the recent MURTEC, 58 percent of attendees named increasing guest counts as a top business objective. Those bigger numbers can be achieved by investing in the latest technologies in social CRM, e-commerce and business intelligence