An experience is the sum of its parts. For consumers, the interaction with a brand often starts before they even set foot in a store or make a payment. It begins when a potential guest is considering what to eat, where to travel and book a hotel room, or even what time to get there.
A recent advertising campaign garnered national attention and praise for exposing the damaging repercussions of using the phrase “like a girl” as an insult.
Analyzing data is becoming ever more vital for the hospitality industry; this month's issue of 's editor, Dorothy Creamer, discusses how data will be the differentiator in this new era of service and customer experience.
With hotel technology budgets predicted to hit record highs in 2016, HT editor-in-chief Abigail Lorden, contemplates the importance of hotels differentiating.
Wrapping up Hospitality Technology magazine's spring event season, editor-in-chief Abigail Lorden, takes a moment to reflect upon key takeaways from MURTEC and Hotel Technology Forum (HTF).
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