Social Networking

The new version of My Web World by VIZERGY features in depth reporting for search engine optimization and pay-per-click advertising clients, YELP reputation monitoring and more.

MICROS Systems, Inc. is expanding its Web services portfolio by acquiring TIG Global, a leading interactive marketing company for the hospitality and travel industries worldwide.

For the past year, most businesses have been forced to operate in survival mode by focusing on internal operations while significantly reducing, if not altogether abandoning, external marketing and customer engagement efforts. But according to a Hospitality Technology readership poll, this tide is turning.

2009 has been a tumultuous year for hospitality operators. With the U.S. Federal Reserve declaring the recession's end, business owners are eager to set their sights on 2010 and move forward with their recovery efforts. In an exclusive reader survey, HT taps its audience of IT pros to learn how their companies are faring in the recovery period, as well as the specific business initiatives that they are focusing on for 2010.

Holland America Line will install five Microsoft Surface units in Mix, its newest lounge venue with three specialty bars, enabling guests to collaboratively and simultaneously interact with content and each other.

CitySearch's decision to incorporate Twitter's new Sign-Up API allows local businesses to tweet from their Citysearch profile page by either integrate their existing Twitter presence, or creating a new account directly from the Citysearch business profile page.

GuestCentric's new platform allows hotel operators to easily expand their brand with the use of viral marketing strategies, while at the same time engageing social networking customers.

Popeyes wanted to take their social media efforts to the next level and use it as a guest relations tool to further engage current and future guests. Learn how 92 of the chain's 1,500 domestic locations were able to reach an audience of more than 12,000 people through a pilot test of Empathica's GoRecommend.