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Popeyes Reaches 12,000 Guests thru Facebook App Pilot Test
Popeyes wanted to take their social media efforts to the next level and use it as a guest relations tool to further engage current and future guests. Learn how 92 of the chain's 1,500 domestic locations were able to reach an audience of more than 12,000 people through a pilot test of Empathica's GoRecommend. -
Advanced Twitter Tools: Ten Tricks of the Trade
Twitter is the latest social networking tool to take the foodservice and lodging industries by storm. From advertising to analytics, and everything in between, discover some of the many specialized Twitter tools and applications that are designed to help operators to better manage and analyze their social networking efforts.