How a Digital Culture Gave Red Mango Ground-Breaking Buzz
Using social media to drive business is no longer a new concept, but when it's used to generate buzz for a brand that hasn't even broken ground yet, that is truly forward-thinking. HT talks to Daniel Kim, founder of Red Mango USA, about how he envisioned a bold new future for frozen yogurt, not only through product development but by creating a digital culture that would appeal to the unique and devoted customers the company was cultivating through social media channels and loyalty programs.