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Breaking Out of Brick & Mortar
Fast-casual dining chain Wow Bao is busting out of traditional brick-and-mortar restaurant ops to embrace multi-channel sales. The Asian-inspired eatery just celebrated its 10 millionth sale, not only out of its four Chicago-area locations, but also through pop-ups, online ordering with bicycle delivery or nationwide shipping, festivals, stadiums, and even grocers’ freezers. Geoff Alexander, EVP and managing partner, credits a willingness to embrace technology as one key piece of WowBao's growth. In an exclusive interview, Alexander shares that story with HT.