Smart Destinations Replace Attraction Admission Tickets with Smartphone

Smart Destinations, a provider of multi-attraction passes, is giving visitors to four U.S. cities a way to hit the streets and enjoy their favorite attractions with nothing more than their smartphone in their pocket with the debut of Go Select Pass paperless ticketing.

 

Go Select Pass mobile ticketing officially debuted in New York City, Boston, Chicago and San Francisco. Similar capabilities for other Go Select Pass cities and destinations are in development and will be added in coming months.

 

Smart Destinations' Go Select Pass is a programmable ticket offering that allows tourists to select and "build" their own reduced-price passes online for the specific attractions they wish to visit in a given city. Discounts add up; the more tours, museums, cruises and other attractions people experience, the more they save. Go Select Passes allow users to skip the line at many attractions, saving time as well as money.

 

The mobile ticketing capability for the Go Select Pass adds even more convenience. After the pass is purchased from the Go Select Pass website, a QR (Quick Response) code is sent to the customer via e-mail as a PDF attachment. Using their smartphone, the recipient opens the PDF file and has the QR code scanned at each turnstile or box office.

 

Attraction operators can accept, authorize and be paid for Go Select Pass purchases using the company's proprietary, patented technology platform. Go Select Pass scanners, now deployed at more than 275 top attractions nationwide, let operators instantly validate the QR codes from the user's smartphone over the Internet. The solution ensures system security and virtually eliminates ticket fraud.

 

"The Go Select Pass is so quick, easy and user friendly, it helps keep the line moving," says Gus Matsukawa, manager of Radio City Stage Door Tour, New York. "Go Select is the first product we have used with a scannable mobile barcode. I was delighted to see how easy it was to scan! The convenience will benefit the guests as well as our staff," adds David Krause, museum services manager for the Intrepid Sea, Air & Space Museum in New York City.

 

Smart Destinations' Go Select Pass is part of the company's existing ticketing products, including its Go City Cards and Explorer Passes.