Shake Shack Gets In the Online Dating Business
Shake Shack and DoorDash have teamed up to play match maker this Valentine's Day season, creating a limited-time dating site for Shake Shack's Buffalo Chicken Sandwich lovers.
Singles looking to find their sandwich-loving better half can visit LetsEatCute.com to develop their dating profile. This quirky dating site empowers singles to break the ice and spice up their love life, all while bonding over their love for Shake Shack's new Buffalo Chicken Sandwich.
Here are the instructions: "Simply upload a selfie, tell us how spicy you like it, and let your passion rage fearlessly for Shake Shack on DoorDash. Instantaneously begin tapping on the flame icon to find your perfect match, then the rest is history – just like that last fry at the bottom of the bag."
You Had Me At #BuffaloChicken
"Eat Cute" users won't have just a shot at love this Valentine's Day. Upon matching with a compatible Buffalo Chicken Sandwich lover, a promotional code for a free Buffalo Chicken Sandwich from Shake Shack on DoorDash will be presented on a separate pop-up screen to share with their match to spread the love. Whether or not you find your Eat Cute, singles have a chance to win a $5,000 DoorDash gift card. Singles just share a screenshot of their Eat Cute profile on Twitter and use the hashtags #EatCuteWithDoorDash and #Sweepstakes to enter.
DoorDash and Shake Shack are partnering with Rahul Rai (@therealrahulrai) and Courtney Parchman (@averagefashionblogger) who will be swiping on "Eat Cute," in addition to sharing their candid dating advice and experience on TikTok.
"This February, Shake Shack wants all our single fans to find love in a hopeless place - online," said Jay Livingston, Chief Marketing Officer at Shake Shack. "By partnering with DoorDash for 'Eat Cute,' we are hoping to use our Buffalo Chicken Sandwich to light the initial spark and help singles everywhere spice up their dating experience."
There's enough love in the air this Valentine's Day to go around. From February 3 - February 7, DoorDash customers can enjoy free fries on orders of $15 or more including a Buffalo Chicken Sandwich.