Sabre Holdings Acquires SoftHotel

6/30/2011

Sabre Holdings, a global technology company for the travel industry, today announced the acquisition of SoftHotel, a provider of web-based property management solutions for the hospitality industry with over 4,500 installations. This acquisition moves Sabre closer to a Hotel Enterprise Solution (HES), a fully integrated web-based solution that combines distribution, marketing and operations into a single platform for customers.

SoftHotel will become part of Sabre Hospitality Solutions, a global hospitality technology company, and division of Sabre Holdings. This strategic convergence will bring property management system (PMS), customer relationship management (CRM), revenue management system (RMS) and central reservation system (CRS) functionality into an easy to use HES. This solution will reduce system complexity and drive down IT costs for hotels globally.

A complete HES can offer many benefits to Sabre’s hotel customers, as well as travel agents and travelers. Specifically, hotels will:

Gain better channel and revenue management by using a complete solution from hotel to market
Have better pricing and inventory control by having a true single image of inventory, pricing and customers
Enable superior profile management with the ability to recognize customers shopping in every channel

In addition, moving to a web-based solution will eliminate the need for an onsite server, offering substantial cost savings at the property level.

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