RevPar Guru, Genares Partnership Aims to Boost Hotel RevPar & Occupancy

RevPar Guru, a provider of automated revenue management solutions for the global hospitality industry, announced last week a new partnership with Genares Worldwide Reservations. The partnership features a direct link between RevPar Guru's in-hotel revenue management systems and the Genares reservations pipeline, which will help both companies' clients be more effective at increasing bookings and RevPar.

Collaborating with Genares allows RevPar Guru to deliver a revenue management solution with extended reach and a built-in reservations generator. The partnership has created an all-in-one solution for hotel owners and general managers seeking to maximize their occupancy percentages and RevPar figures.

In addition to the in-line benefits inherent to the partnership, both RevPar Guru and Genares are extending preferred pricing to one another and their respective clients. This pricing structure, coupled with the cross-promotional initiatives accompanying the partnership, provides both companies (and their hotel clients worldwide) with sizable financial advantages.

Genares' services include GDS and Internet connectivity, a private-label Internet booking engine, social media marketing, direct booking through Facebook, a web-based CRS with two-way XML property management system interfaces, and private-label 24x7 voice reservations/call center services.

RevPar Guru's revenue management systems, based on dynamic pricing logarithms that incorporate competitors' rates, availability and real-time demand, allow hotels to adjust their pricing automatically in response to minute supply and demand changes across multiple sales channels.