Restaurant Marketing System Promises to Offers Independent Players the Same Marketing Punch as Larger Chains

The large restaurant chains have long used targeted marketing to get existing customers back into their dining rooms quicker. Now, Independent and smaller chains can have that same advantage using a new system available through

The OnlineEateries system was specifically created for the independent restaurants and small restaurant groups. At the core of this restaurant marketing system is a full, custom website designed by the OnlineEateries team. The website is designed from the ground-up, using the restaurants own logos, colors, and a style that matches the restaurant. The team at OnlineEateries uses menus, business cards, flyers, and pictures supplied by the restaurant to create the initial layout. The website isn't created from a set of generic templates, but custom-designed to match the restaurant's style.

The website is also created with search engine optimization features built right in. Keywords, image tags, and search-friendly versions of menus, specials, and events help search rankings. Social networking links and other features are built in to the website to give the site the best search presence right from the start. OnlineEateries also submits the site to the general and industry-specific search engines and review sites. The restaurant is encouraged to use the social and review sites to help further promote the new website and get potential and current customers visiting.

Built-in marketing opportunities

The OnlineEateries system uses features built-in to the website to create marketing opportunities for the business. Using printed table cards and other methods, customers are encouraged to submit reviews to the website, sign up for birthday and anniversary clubs, and sign up for "VIP" type services. All submissions are added to the email marketing list for the restaurant.

As the restaurant's marketing list grows, the management can create email, text, or printed newsletters, announcements, coupons, or gift certificates. Email and text notices can be sent directly from the restaurant's website admin pages, eliminating the hassle and expense of using an outside email service. Printed materials are stored as PDFs and can be printed from the restaurant's own equipment or sent to outside printing and mailing services.

The OnlineEateries system is designed to work with any independent or small restaurant group. The specials, events, and other features lend themselves especially well to sports bars, venues with live music, and college-age clients. The birthday and anniversary club features work well for sit-down and fast-casual style locations. The online reviews and VIP membership features can work well for any restaurant, bar, or specialty location. The management at is offering a special introductory pricing rate where new customers can, for a limited time, lock in a very special rate. Most restaurants will cover the low monthly fee by filling just one table, one extra time a month.

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