Responsive Design Email Marketing Improves Guest Experience
Libra OnDemand is has announced that as part of its expanded New Media Hospitality offerings, it can now create and launch “responsive design” email campaigns - emails that will automatically be formatted to fit the screen of the any smart device.
Historically, pre and post stay communications, such as confirmation, pre-arrival, thank you and survey requests that hotels and resorts send out, have elevated formatting and are often challenging, if not impossible, to read on mobile and tablet devices. With this new leading edge capability, guests and travelers that check their email on their mobile devices will automatically be served a correctly formatted and designed email. No more scrolling, squashing, shrinking or pulling the design in order to read the email. The design will be perfectly and properly formatted, “responsive” for that specific user experience.