Resorts Leverage PMS to Increase Profits Year-Round
Seasonal demand is a fact of life for hotel operators. For properties in seasonal resort markets like ski areas or golf get-a-ways, driving business throughout the year is the secret of success. Jay Peak Resort is a popular Vermont outdoor activity destination long valued by guests who like deep snow and high mountains. Now, the Resort is expanding its image with the recent opening of its new 8,000 sq. ft. conference facility and “Pump House;” the largest indoor water park in Eastern North America. The Resort also opened the 176-room Hotel Jay to support its growing seasonal appeal.
The resort created very effective Splash and Stay packages in the NORTHWIND Maestro PMS and market them through the website’s ResWave online booking software. Jay Peak Resort’s business is up 48% as a direct result of its water park and conference center. This winter the resort also built a “Ski, Splash and Stay” package in Maestro reservation software that is sold online. Jay Peak optimizes its expanding multi-property operations using Maestro’s integrated PMS on a single image database.
Fairmont Hot Springs Resort in British Columbia is a Four-Diamond destination with a four-season strategy. To increase low season business the resort markets to senior and affinity groups who are freer to travel. The property has developed packages in the Maestro hotel software specifically for these groups that combine spa, pool soaking, and fitness activities that both segments value.
Fairmont builds and promotes its seasonal packages with a new website that leverages its NORTHWIND Maestro Property Management System (PMS) and ResWave online booking engine. The new website more effectively markets seasonal promotions so guests book the new packages in real-time from the site ResWave booking engine.
Taboo Resort, Golf and Spa is a coveted destination for professionals and others who value beauty and recreation. Taboo is an ultra-chic property with a 5-Star restaurant, a full-service Spa that opens July 2012, and championship golf course. To make it easier for guests to book rooms, spa appointments, and other services online all year, Taboo upgraded its website, with surprising results and also implemented Maestro’s fully-integrated ResWave booking engine on our website to sell dynamic packages that guests personalize with added amenities. Taboo uses the Maestro Property Management Suite and ResWave online booking system so guests may reserve other revenue-generating activities while they book their room online. Taboo is seeing a substantial increase in online revenue with the addition of website guest self up-sell.