The hotel group merged its digital presence into one single experience combining editorial content, e-commerce, and providing seamless booking immediacy.
The average price selected by trivago.com users with IPhones and IPads is $166/night, while for Android users, the average price for a searched hotel is $134/night, a difference of 24 percent.
The solution will facilitate the automatic transfer of reservations made on the channel directly into the hotel systems (CRS/PMS), thereby eliminating chances of missed reservations or overbookings.
RezTrip Direct, a "conversion machine" of a booking engine, focuses strongly on speed and simplicity in the booking process, allowing hotels to secure reservations quickly and efficiently from guests.
The real-time integration of Maxxton's single database solution, Newyse, with SiteMinder's Channel Manager is intended to enable hotels and vacation rentals to seamlessly manage their rates and inventory across more than 250 distribution channels.