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Pegasus Apart’Hotels Triples Online Bookings with SiteMinder and GTA

Three years after implementing both SiteMinder’s Channel Manager and GTA’s margin agreement model as a fail-proof way of distributing online, Australia’s Pegasus Apart’Hotels has tripled its online bookings. Additionally, it has:
•Doubled its room nights and revenue, and
•Increased its average daily rate by more than 19 percent, thanks to the flexibility in pricing and yield management offered by GTA’s margin agreement.
Today, online channels account for 70 percent of Pegasus’ room reservations, which are all delivered directed into its PMS thanks to The Channel Manager’s two-way functionality, according to the hotel. The platform’s pooled inventory model has enabled Pegasus to advertise and manage a total of 14 channels.
 “SiteMinder has allowed our hotel to run with great efficiency and with real-time reservation delivery that keeps manpower numbers at a favorable level to support profitability,” said Emma Goldman, reservation manager. “Further, the advancements our hotel has made using GTA’s distribution system put GTA in line with most of the top OTAs.”
Also, the ability to “manage rates and inventory electronically, with the added bonus of having reservations delivered directly into our PMS, makes working with SiteMinder and GTA a dream,” Goldman stated. “It certainly beats receiving an emailed or faxed reservation and then having to input that and reply to the travel agent or tour operator.”
Using The Channel Manager’s live dashboard and comprehensive reports, combined with GTA’s wealth of data analyses, Pegasus has also benefited from insights into its destination and source markets.
 And bookings and profits have not been the only thing to grow; staff productivity and efficiency levels have also risen dramatically since the deployment.
“Distribution is much easier today and we know we always have the options of static and BAR modules. SiteMinder and GTA, and their people, are clearly up-to-date with technology – and while they have a dynamic approach, they are still personable people to do business with,” concluded Goldman.
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