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Apple Users Spend More on Hotels than Android Users

Apple users versus Android users—does their technology difference indicate a travel preference difference? It would appear it does, according to hotel search site, which recently analyzed travel behavioral differences between Apple and Android users in the U.S. who search-for hotels via the trivago app.
Trivago research found that on average, an American Apple user is willing to spend $32 more per night on accommodation than an Android user. The average price selected by users with IPhones and IPads is $166/night. For Android users, the average price for a searched hotel is $134/night, a difference of 24 percent.
Finding a bargain is a priority for Android users with 52 percent selecting hotels costing less than $100/night, compared to just 39 percent for those with iOS devices. Meanwhile, Americans with Apple products are willing to fork over much more for a hotel, with 20 percent of iOS users selecting rooms between $200 – $250 per night, compared to 12 percent of Android users.
While 40 percent of both Apple and Android users first select three star properties when searching for hotels, their second most popular choice for accommodation is quite different; 29 percent of Android users opt for two star properties after first searching for a three star hotel, while 36 percent of Apple users favor hotels with four and five stars. Not only are Apple users more apt to search for higher-end properties, but they also prefer hotels with an average guest rating of 80 percent, compared to a 78 percent rating for Android users.
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