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HotelREZ Invests in New Tool to Help Independents Target Corporate Clients

HotelREZ Hotels & Resorts, one of the hotel industry's representation providers, introduced a new online tool from Nexus, TargetworX, to its portfolio of independent hotels at no additional cost. Through its own demand generation team, HotelREZ has always worked to identify new corporate business for its member hotels, on top of the RFPs (request for proposals) the properties are already invited to, assuring they can play on a level playing field with the branded chain hotels. This year, however, the company has decided to take its demand generation even further, by investing in the new tool.
With TargetworX, HotelREZ is now able to propose new potential corporate business to hotel members, according to the company. For each identified opportunity, hotels are simply asked to answer a set of qualifying questions, allowing them to build a business case as to why they should be invited to submit an RFP.
An additional benefit to hoteliers is the fact that the company will present their business case for them, and work on the hotel's behalf with the corporate program managers, potentially securing additional revenue from the extra corporate business that might be secured.
Using a wide range of status flags, the application makes sure every property will know in what stage the process is at, and on-screen summaries display how every opportunity is progressing.
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