POS

Hard Rock International's senior director of digital marketing and CRM discusses how leveraging mobile loyalty programs engages travelers on their terms.

Like most restaurants Alondra's values customer feedback. Both criticism and praise are instructional for continually improving the guest experience. When the comment card system Alondra's proved to not be yielding a strong enough response rate, the restaurant sought a next-generation solution. Real-time feedback from digital surveys helps the full-service restaurant improve guest satisfaction scores across four locations.