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Smartcard Tech Provides Benefits for Customer Loyalty Programs

Ingenico Group has announced that Elavon will rely on its EMV-ready payment solutions to power two key Elavon initiatives in the United States.
Elavon has worked with Ingenico Group to build EMV-enabled payment solutions in Europe, as well as in Canada and Latin America. Based on its demonstrated ability to deliver consistently high quality infrastructure and support, Elavon has now selected Ingenico Group to be a key partner in supporting its migration to EMV-based payment processing infrastructures in the U.S. In addition, it has chosen Ingenico Group to run Fanfare, Elavon’s omni-channel marketing and customer loyalty program for small-to-medium size U.S. customers.
Elavon’s Fanfare program is the next-generation consumer engagement, retention and loyalty program, combining best-in-class payment, customer analytics and marketing tools. Ingenico Group’s payment smartcard technology provides a great fit for Elavon’s customer loyalty program with secure processing and dedicated service at the point of sale.
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