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09/23/2014

Madison Square Garden Rolls out Order-in-Seat POS

Appetize is working to revolutionize the way we buy food, drinks and merchandise at entertainment events.  Appetize lets fans order directly from their phones without having to get out of their seats. 
 
The biggest new announcement is that Appetize is now the official digital-point-of-sale system for Madison Square Garden. Inside the stadium, fans will be able to order drinks, food and merchandise right from their smartphones.
 
At Madison Square Garden, Appetize powers the in-seat ordering functionality inside the Knicks and Rangers apps.  Madison Square Garden engaged a custom app developer to design apps for its sports teams, which boasts social functions, venue info, scheduling and ticketing, and live game video, as well as Appetize’s white label payment tech, which allows fans to order food, drinks, and merchandise from their seats.  Additionally, MSG is engaging Coca-Cola as a sponsor of the ordering process throughout.
 
Fans download the Rangers or Knicks app (depending on what team they came to see), select “Eat/Shop”, choose their Level, Section, Row, Seat, and browse menu items ranging from a Stella Artois to Daily Burger.  Users are only shown menu items from vendors closest to them, and depending on their seat location, will either have pickup or delivery available to them.
 
Appetize started with just the new Chase Sky Bridge seats (about 500 seats), and worked its way to the hands of every MSG attendee at the Rangers playoffs.  
 
Appetize is a suite of Point of Sale products for entertainment venues and live events.  Mobile ordering is one out of its solutions, which ranges from mobile ordering to kiosks for suites to handhelds for waiters and hawkers to a full scale POS that brings all ordering into one hub.  Appetize Connect is the company’s backend analytics and management website that allows managers to change pricing and offerings on the fly, and run detailed analytics and sales reports.