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Dome Cafe Group Reduces Operating Costs and Ups Loyalty with POS Upgrade

Dome CafÉ Group, a major cafe franchise with 112 stores including locations in Australia, Asia and the Middle East,  has selected Task Retail Technology for its point-of-sale (POS) solution that will reduce operating costs and increase customer loyalty.
Faced with a need to upgrade its legacy POS systems, brought about by Microsoft Windows XP end-of-life, the management team at Dome turned challenge into opportunity by looking for a new solution to position the company for its next 10 years of growth.
Dome CafÉ Group wanted an in-cafÉ solution which would help to create a point of difference in delivering the guest and customer experience, and one which enabled continual development of functionality and features.
Dome found that solution in xchangexec™ Suite from Task Retail Technology. Its new POS system from Task is currently in pilot, with six cafes to be to be completed by the end of November 2014 and the full network roll-out to be completed within six months.
Powering Task’s xchangexec Suite platform, every Dome cafe in the network will be equipped with new POS hardware from J2 Retail Systems (a number of existing outlets have also chosen to upgrade). The back-end is in the cloud via a Task Retail Technology shared server.
As well as this new POS backbone, Dome will take advantage of a number of additional modules from Task, including a mobile ordering and loyalty app, tablet ordering system, interactive digital signage, and a kitchen display system (KDS) to increase the speed and quality of customer service.
Rather than simply upgrading its POS systems in a like-for-like manner, the highly successful European-style cafe franchise took the opportunity to take stock of how its business had changed since the existing system was put in place and look ahead to the future.
In the front-of-house, that means tablets to allow customers to place orders at their tables and new interactive digital media, integrated into the xchangexec Suite back-end, which will allow the company to upsell, run customer polls and show video content.
Working with Task, Dome will also deploy a mobile phone app which will allow regular customers to place their order before they arrive at the store and receive loyalty benefits for their repeat custom.
Behind the scenes, the new Kitchen Display Systems (KDS) be a major change. Dome will move away from printed dockets, with orders for baristas and kitchens instead appearing on dedicated touch screens, increasing speed and allowing staff to better manage orders, not to mention providing individual cafe managers with more data on the service process.
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