Subway Completes Mobile Payments Rollout Across 26,000+ Locations

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Subway Completes Mobile Payments Rollout Across 26,000+ Locations

10/01/2014
The SUBWAY restaurant chain has announced the nationwide availability of contactless/NFC-based mobile payments in partnership with Softcard, completing a rollout that was announced earlier this month. SUBWAY customers can now use their mobile device to pay at more than 26,000 SUBWAY locations across the U.S. using the Softcard app. 
 
In the future, the SUBWAY® brand will integrate its SUBWAY Card Rewards Program into the Softcard app in participating markets, providing a simpler way to earn Reward Points. 
 
Softcard is a free app that combines payments, offers and loyalty. SUBWAY® customers can download and use Softcard today on more than 80 mobile devices across AT&T, T-Mobile and Verizon Wireless and tap to pay at more than 200,000 locations nationwide. Through its use of the contactless EMV global standard and SmartTap® mobile commerce technology, Softcard enables a safer way to make payments, to redeem offers and to use loyalty cards through a simple tap.